ABOUT ME

Hello! I’m Susie. I’ve spent over a decade in hospitality marketing, leading teams both in-house and agency-side to deliver data-driven strategies that grow brands and revenue.
16-year-old me, glass-collecting at the local village pub, would never have imagined working with so many incredible brands: Marriott, Stonegate, Wasabi, Drake & Morgan, Individual Restaurants to name a few.
Over the years, I’ve helped brands transform their marketing and CRM strategies - driving measurable results through data, insight, and creativity. I've launched countless loyalty schemes and set-up two new agency departments (CRM & Loyalty and Marketing Strategy & Planning). My experience spans everything from long-term brand strategies, and new site openings to tactical sales driving activity and CRM transformations.
With ALIGN, I bring all that knowledge together to help businesses align their data and decisions.

ABOUT ALIGN
At ALIGN, I help hospitality businesses harness data and insights to create marketing, CRM, and loyalty strategies that drive measurable growth.
Why ALIGN?
Align is the action.
Alignment is the result.
ALIGN unites sales, marketing, and operations by turning insights into data-driven decisions & strategies that challenge assumption and deliver results.
LET'S WORK TOGETHER
Get in touch - let's align on how we can work together.
