LONG-TERM / ANNUAL MARKETING STRATEGY
I’ll create a concise and directional marketing strategy, based on insight and business vision, that will inform your marketing plans for the years to come. The strategy will include a summary of current position and challenges, clear objectives for year(s) to come, strategic pillars (areas of focus) and KPIs.
ANNUAL MARKETING CAMPAIGN CALENDARS
In line with the objectives and key areas of focus from your marketing strategy, I’ll collate a marketing campaign calendar plotting out key dates, key brand campaigns, local marketing activity.
ANNUAL MARKETING BUDGET PLANNING
Based on the marketing strategy and campaign calendar, I can plan out the annual marketing budget to ensure you can deliver the activity, KPIs and sales you set out to. This includes a full breakdown by month/period of design, content, digital, social, PR, local, activations, CRM, website, print & systems (where applicable).
BOARD REPORTING
Whether it's reporting to the board or running monthly / quarterly marketing meetings to review insights, learnings and actions by channel, I'll help produce concise reporting documents that will help you continuously improve marketing activity.
NEW OPENING STRATEGY & PLANNING
Raising awareness, driving followers, mailing list signs up and bookings for your new opening requires a cohesive, localised, impactful plan. Let’s chat about how I can help.
TACTICAL & LOCAL SALES DRIVING
It doesn’t matter how pre-planned we are as marketeers, there’s always a business need for local or last-minute sales driving activity. I can help you plan and implement both local marketing initiatives and reactive activity so that you have it in the bank when it’s needed. This enables you to be less discount-led and more aligned with your brand when it comes to tactical sales driving.
CHRISTMAS CONSULTING
Christmas should be a point of conversation every month of the year. I can help analyse feedback, booking behaviour, menu mix and sales performance from the previous year in order to create a clear strategy and campaign for the upcoming year. This will be supported by a clear action plan for sales & marketing teams as well as weekly reporting templates so that there are no last minute surprises when it comes to December.
LET'S WORK TOGETHER
Get in touch - let's align on how we can work together.